Tuesday morning, Lorenzo Salgado Araujo was driving to pick up his construction crew when an ICE "targeted operation" ended with him dead. He was 52, a father, someone running late for a job site. NBC's headline on it: "Man fatally shot by ICE officer during traffic stop in Houston." * Man. Not Lorenzo. Not a father. Not someone driving to work. Just "man" — the word you'd use for a stranger who slipped on ice outside a gas station. * Two days later, NBC ran a second story, about his son demanding answers. Headline: "Son of man fatally shot by ICE officer during traffic stop says 'we want answers.'" Two headlines, two chances to write seven letters — L-O-R-E-N-Z-O — and NBC skipped it both times. * CNN covered the same story differently: "Lorenzo Salgado Araujo: A Houston father was driving to work when an ICE agent fatally shot him." Same facts. Completely different weight. One headline hands you a stranger's police-blotter entry. The other hands you a name, a family, and a Tuesday morning commute that should have ended at a job site, not in a headline. * ICE's version: Salgado "weaponized his vehicle," and the officer fired "in self-defense." His son's version: his dad panicked because unmarked cars were tailing him, and would have pulled over the second he saw an actual badge. Those two accounts can't both be fully true — but naming the dead man isn't taking a side in that fight. It's the bare minimum of writing about a person instead of an incident. * Hundreds marched through Houston's Magnolia Park on Thursday, 36 hours after the shooting, asking the question NBC's headlines dodged twice: who was he?