Between the News
Published July 12, 2026 · Last reviewed July 12, 2026 · 3 min read
Guide
Is The Sun Right Wing? Who Owns It, Who It Backs, and Why Its Only Loyalty Is to Winners
Murdoch bought it in 1969Backed the winner of every UK election since 1979July 2024: endorsed Labour the day before the voteJan 2025: first-ever admission of unlawful activity at The SunOwner: News Corp (Murdoch family)
The Sun in the Media Guide: ownership, bias rating and every analysis →
👁Decoded
Short answer: The Sun is owned by News Group Newspapers, a division of News UK, which belongs to News Corp — the Murdoch family's company, with Lachlan Murdoch in control since the family's succession battle settled in 2025. And is it right wing? Historically, mostly, loudly — but The Sun's deepest loyalty isn't to the right. It's to winners. * Rupert Murdoch bought The Sun in 1969 and rebuilt it into Britain's loudest newspaper: front pages built like weapons, Page 3, and a genius for printing what a large chunk of the country was already muttering. It became the biggest-selling paper in the UK by being populist first and ideological second. * Here's the tell about its politics: The Sun has backed the winning side of every UK general election since 1979. Thatcher, yes — but then Blair in 1997, a supposedly right-wing paper throwing itself behind New Labour. Then Cameron. Then Brexit in 2016. Then Boris. And in July 2024 it endorsed Keir Starmer's Labour the day before the vote. When the wind turns, The Sun turns a beat earlier and claims the credit afterwards — "It's The Sun Wot Won It," as its own 1992 front page put it. * The other thing you should know about the paper has nothing to do with left or right. In January 2025, Murdoch's News Group settled Prince Harry's phone-hacking lawsuit with a public apology, an eight-figure payout, and — for the first time ever — an admission of unlawful activity carried out by people working for The Sun itself, after years of insisting all the dirt belonged to the defunct News of the World. * And in one English city, The Sun barely exists at all. Its infamous 1989 front page about the Hillsborough disaster — headlined "THE TRUTH," and false — triggered a Liverpool boycott that is still holding 37 years later. Newsagents there still won't stock it. That's not a bias rating. That's a verdict, delivered by an entire city, renewed every morning. * So "is The Sun right wing" is almost the wrong question. It's a populist paper that sells outrage, patriotism and football to working-class Britain, and parks itself wherever power is about to be. Read it knowing that the family that owns it also controls Fox News and The Times, and that its one consistent editorial ideology is: be on the winning side. * Where does that leave it on trust? On our least-biased-news ranking we grade outlets by ownership transparency, and The Sun scores oddly well on one axis: nobody has ever mistaken a Sun front page for neutral. Read the campaigns as campaigns, enjoy the back page — this week it's busy declaring England vs Argentina the "ultimate grudge match" — and remember the paper already told you how it sees its own role. It's The Sun wot won it.
“The Sun has backed the winner of every UK election since 1979. That's not an ideology. That's a survival strategy.”
Comments (1)
media101prof
'Its only loyalty is to winners' is the most accurate one-line description of that paper I've ever seen in print.
15m ago