Britain Hit 37°C. The Sun Mentioned Climate 6% of the Time.
72% never said “climate”The Sun: 6%BBC: “delivers exceptional sunshine”2,500 articles, nine papersOwner: News Corp (Murdoch family)
👁Decoded
Quick quiz. June gave Britain a record-breaking heatwave — 37°C, hosepipe bans, the lot. Nearly 2,500 newspaper articles covered it across nine national titles. What share never mentioned climate change at all? Not “blamed it for the heat” — just mentioned it, anywhere. Answer: 72%, according to a new analysis by the Energy and Climate Intelligence Unit.
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Bottom of the class: The Sun, where 6% of heatwave stories included any climate angle. Ninety-four percent of the time, Britain's loudest tabloid described the country melting without once touching why. At some point that stops being an editorial preference and becomes an athletic achievement.
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The Guardian gets the byline for reporting the study — “Most UK media reports on June heatwave failed to mention climate crisis” — and, to its credit, the data grades the Guardian too: roughly half its own heat stories, 64 of 131, made the climate link. The paper reporting the silence is itself half-silent. That's the honest kind of awkward.
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Think this was last month's problem? Wednesday morning, BBC News homepage: “UK heatwave delivers exceptional sunshine and persistent 30C temperatures.” Delivers! Exceptional sunshine! Like a gift hamper. A couple of headlines further down the same page: “Hosepipe ban in force for millions of households.” The hamper, it turns out, is confiscating your garden hose.
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The study's bleakest stat: fewer than one in twenty June articles mentioned net zero or emissions policy at all. So the average reader got hundreds of stories about how hot it is, how to sleep in it and which beach is fullest — and almost nothing about the one part of the story anyone can actually do something about.
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Weather is the rare beat where the cause is established science with a deadline attached. Most of Fleet Street is still filing it under “lovely spell, bring sunscreen.”
“Britain melted, and the news called it a delivery.”
The 6% figure is the story. Quantified framing analysis beats vibes every time. More of this please.
43d ago
deadline_dan
6% is somehow both shocking and exactly what I'd have guessed. The Sun will cover the sun in every sense except the one that matters.
43d ago
SkepticalSue
Devil's advocate: readers know it's climate by now, and maybe repeating it in every piece numbs people. (I don't fully believe this but someone had to say it.)
43d ago
CorkCynic
the sun covering a heatwave without climate is like covering a flood without mentioning water
43d ago
RathminesReader
37 degrees and a 6% climate mention rate?? fair play for actually counting them all, that's proper legwork