Here's a grim little experiment. Take one avalanche on Pakistan's Broad Peak, ten climbers underneath it, and read the headlines from four different newsrooms. The facts don't change. The name you're given does — and it tracks your passport with unsettling precision. * Fox News went with: "American climber's remains found after avalanche in Pakistan, other mountaineers still missing." The American is Sarah Mallory Geis, and her death is exactly as much of a tragedy as anyone's on that mountain. But sitting inside "other mountaineers" was Nirmal Purja — the former UK special forces soldier who climbed all fourteen 8,000-meter peaks in six months and six days, got a Netflix documentary out of it, and was on Broad Peak trying to become the first person to do all fourteen twice. In Fox's version, the most famous mountaineer of his generation surfaces ten paragraphs down, as "among the missing." * Now cross the Atlantic. The BBC's headline: "Mountaineer Nirmal Purja killed in Pakistan avalanche, his company says." Purja is British. So for the BBC, he's not "other mountaineers" — he's the subject, name first, in the headline slot. Same snow, same mountain, different flag on the byline's audience. * CNN split the difference — "Avalanche kills four, search continues for others including famed mountaineer Nirmal Purja" — and Al Jazeera named nobody at all: "Four bodies located after 10 climbers go missing on Pakistani peak." Four newsrooms, four sorting algorithms, one pile of snow. * To be clear: none of these headlines is false, and "lead with the victim your audience knows" is the oldest instinct in news. But it's worth seeing the machine work in real time — because it means the question "who died on Broad Peak" has four different answers depending on which website you opened, and all four are performing geography, not journalism. * And notice who never makes anyone's headline. The recovered also included Nadhira Al Harthy of Oman and Pur Bahadur Gurung of Nepal, Purja's longtime climbing partner. His company confirmed guide Nima Sherpa died too. The Pakistani high-altitude porters are still up there doing the retrieval in what officials called "extremely rugged terrain." If your passport is from the country the mountain actually sits in, you're not the story. You're the infrastructure.