Europe spent the weekend on fire in at least five places at once: an elderly couple died in flames on the Greek island of Salamis, Belgium's High Fens nature reserve produced the country's biggest fire in more than a century, the Landes in southwest France kept burning, a Croatian blaze chased 1,200 people out, and a Welsh hillside entered week three. One continent, one heatwave, five fires. And if you read four different newsrooms on Sunday, you got four different continents — because every outlet drew the fire map with its own readers at the center. * Start with The Guardian, whose headline did the most interesting structural work: "Greek wildfire kills two people as aircraft deployed to blaze at Belgian nature reserve." Real credit for the front half — two people died, and the Guardian led with them, names-first journalism the tabloids skipped. But watch what happens after the comma. Belgium's biggest wildfire in over a century — a fact the Guardian's own standfirst states plainly — gets compressed into "blaze at Belgian nature reserve," hanging off an "as" clause like an afterthought. We wrote on Friday about the Guardian's arson-forward fire headline contradicting its own reporting; this is the gentler cousin. The paper that treats the climate crisis as its beat had a century-scale climate event in hand and filed it as a subordinate clause. * The Mirror, meanwhile, filed from its usual coordinates. Live blog headline: "Greek island filled with Brits in flames as evacuations ordered." An island is burning, two of its residents are dead — and the headline's load-bearing detail is that the island is "filled with Brits." If this sounds familiar, it's because we clocked the Mirror measuring earthquakes in tourists on Thursday, in two countries at once. The house style survived the weekend intact: disaster doesn't happen to places, it happens near package holidays. * Al Jazeera — the only outlet in this lineup with no European readership to flatter — was, not coincidentally, the only one that led with the objectively biggest event: "Belgium's largest wildfire on record spreads towards German border." No Brits, no subordinate clauses. The record fire is the story, and the movement toward a second country is the stake. Sometimes distance is an editorial virtue: the newsroom with no home team just reports the score. * France 24 looked out its own window: "France: Landes wildfire stopped spreading but remains out of control." A perfectly French headline in that it contains its own argument — stopped spreading, BUT out of control — the fire equivalent of 'the patient is stable but critical.' Fair enough: it's their forest. But notice the state broadcaster's fire coverage begins at the border. Belgium's record fire, an hour's drive from France, didn't headline; the Landes did. * None of these newsrooms invented facts. The gap is in the maps. The same weekend of linked, heatwave-driven fires became: a body count (Guardian), a Brit-tracker (Mirror), a record book (Al Jazeera) and a domestic incident report (France 24). Only one headline in the set — Al Jazeera's — would look the same no matter where it was written. Proximity bias is the oldest force in news, and no one's immune. But when the story is a continent-wide climate event, drawing the map around your subscribers isn't just parochial — it's the one framing that guarantees nobody sees the whole fire.